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Shifting customer engagement in the multichannel retail era

Consumers are making significant changes in the way they shop for groceries with important implications for brands and retailers. In grocery retail, across the globe, many brands now see one-fifth to almost half their sales from online purchases. Not...

Catalogue: Asia Pacific 2017: Discoveries
Author: Teeradet Dumrongbhalasitr
December 4, 2017
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Citation

Dumrongbhalasitr, T. (2017a, December 04). Shifting customer engagement in the multichannel retail era. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/shifting-customer-engagement-in-the-multichannel-retail-era